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Frank Strong on one of the key challenges for brands

Content marketing and PR: a deep dive with Frank Strong

Forward-thinking PR professionals have embraced content marketing since quite some time now. Social, content, stories: it’s all related and connected. We talked about content...
David Raab

Consolidation in the marketing automation space: what about content?

The consolidation in the marketing automation industry keeps shaking up the market. After last year’s series of acquisitions, the latest move is Salesforce.com’s pending...