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How organizations structure social media teams and how to do better

Nearly a year ago, Christopher Barger, author of 'The Social Media Strategist' visited us for a social business workshop, focusing on the internal social media processes and the social media team. But looking at...
Christopher Barger at a Fusion Marketing Experience seminar by i-SCOOP - picture J-P De Clerck

Building your internal social media expert team

An important aspect of setting up a social media marketing strategy is building a team to make the program work, regardless of the scope and goals. Social media is not a free lunch, and...