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How organizations structure social media teams and how to do better

Nearly a year ago, Christopher Barger, author of 'The Social Media Strategist' visited us for a social business workshop, focusing on the internal social media processes and the social media team. But looking at...

Building your internal social media expert team

An important aspect of setting up a social media marketing strategy is building a team to make the program work, regardless of the scope and goals. Social media is not a free lunch, and...