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Engagement has its rewards in social media

One of the most sought after answers in Social Media is whether or not engagement in social networks such as Twitter or Facebook directly correlates to customer acquisition, retention, and advocacy. Before we can...
Channels used for content sharing

Content sharing: what content people share and why

Why do people share content (or anything at all)? It's a simple question but when looking at it, you'll quickly discover it is all but easy, depends on many factors and requires a good...