Tag: buyer’s journey

Content marketing strategy content formats the funnel and the buying journey via Adido

Content marketing strategy: content formats in the changing buyer journey

Just as is the case with other marketing tactics and in an integrated marketing approach, a content marketing strategy (not to be confused with a content strategy) is essential to succeed if you want...
The complex funnel - source Forrester

Integrated marketing: the nonlinear connected buyer’s journey

Allow me to repeat some key trends that describe the connected buyer's journey and integrated marketing reality. An educated 'prosumer', a shift from selling to buying, media and device proliferation, increasingly channel-agnostic customer...