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The true meaning and benefits of customer-centricity explained

Customer-centricity: what is it and what does it even mean to be customer-centric? "Becoming more customer-centric." Just like "enhancing the customer experience," it comes...

Customer experience: emotions, emotions and a word on the brain

Big data, semantic understanding, sentiment analysis, neurobiology, genome research, artificial intelligence, neuromarketing: not a day goes by or amazing new discoveries and advances in...

The quality of your customer (journey) insights – get out

Do you know what executives who know their customers very well and can put them in their shoes better than others, do? They don't...