Tag: Bruce Temkin

Customer experience: emotions, emotions and a word on the brain

Big data, semantic understanding, sentiment analysis, neurobiology, genome research, artificial intelligence, neuromarketing: not a day goes by or amazing new discoveries and advances in any - and often many - of these fields are...

Customer-centricity explained – what it means to be customer-centric

Customer-centricity: what is it and what does it even mean to be customer-centric? Does it matter to define it or look at how people define it? It sure does! Definitions, models, views and approaches...

The quality of your customer (journey) insights – get out

Do you know what executives who know their customers very well and can put them in their shoes better than others, do? They don't sit behind computer screens, in planes or in boardrooms the...