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Are consumers, including younger ones, preparing to fight for their privacy?

What if everything you believed about privacy concerns is wrong? Trust in institutions is at an all-time low as the Edelman Trust Barometer 2017 indicated. We've covered some possible implications and findings previously. 84% of US...
Respecting data is respecting people and earning trust

Do consumers share data because they trust or distrust you?

Consumers don’t mind sharing their personal data with marketers and businesses in exchange for benefits. The nature and amount of data shared depends on the perceived value of the benefit. It’s the principle of good...
Data and ethics

The ethics of data: care, respect and human dignity in the digital age

We live in the age of the customer and we live in the age of data. I guess there must be a link between both. Of course there is. People like to be valued...