Tag: Altimeter Group

Charlene Li: leadership and the essence of disruption

Charlene Li's latest book, "The Engaged Leader - A Strategy for your Digital Transformation" is available since March 16th. The CEO and Principal Analyst of Altimeter Group was kind enough to take some time...

B2B content marketing challenges: where is the value?

Forrester has been working on a content marketing maturity assessment model and recently announced the results (read more about the value of content marketing maturity models), along with some findings regarding B2B content marketing. We’ll...

This is your real social business strategy challenge

Social business and the social enterprise are about so much more than the leverage of social technologies in combination with other third platform technologies such as cloud computing, mobility and big data (analytics). It is...