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Laura Ramos - Forrester

B2B content marketing challenges: where is the value?

Forrester has been working on a content marketing maturity assessment model and recently announced the results (read more about the value of content marketing maturity models), along with some findings regarding B2B content marketing. We’ll...
Most enterprises characterize themselves as intermediate in social business maturity – Altimeter Group The State of Social Business 2013

This is your real social business strategy challenge

Social business and the social enterprise are about so much more than the leverage of social technologies in combination with other third platform technologies such as cloud computing, mobility and big data (analytics). It is...

Social media risk management: taking measures

One of the most debated topics regarding social media marketing is risk. Fear of reputation disasters and even of simple comments still withholds many businesses to use social media. While Gartner estimates not responding via...