ABM stands for Account Based Marketing. Account-based marketing, also known as key account marketing, is a strategic approach to business marketing.
Tag: ABM
Give your salespeople the tools to sell – sales success with Nancy Nardin
Buying behavior has changed. Marketing has changed. Sales has changed. Customer-centricity is revisited as customers continue to change and increasingly feel overwhelmed. However, has sales adapted enough to overcome commercial challenges? How has the...
