A new magazine focused on content marketing by the Content Marketing Institute is now available in Europe. Chief Content Officer is the world’s first magazine devoted to the fast-growing, evolving field of content marketing.
Chief Content Officer is written by, for, and about the most innovative, influential global content marketers. and of course marketers that embrace content and content marketing for their integrated marketing strategies. The first European (digital) edition 2011 is launched with the support of i-SCOOP’s Social Marketing Forum community with i-SCOOP founder and content marketing pioneer J-P De Clerck serving as editor.
Content marketing is an emerging discipline of creating and distributing relevant content to the right audience at the right time—with the objective of driving profitable customer action. It focuses on creating educational and engaging content that is geared towards consumer needs, and it requires marketing professionals to start thinking like publishers.
“Especially in B2B, content marketing is a must for businesses that want to engage in valuable interactions with customers and prospects throughout the customer life cycle and across channels” says J-P De-Clerck, European editor of Chief Content Officer (and founder of i-SCOOP).
“Chief Content Officer is a great way to share these insights, and I’m extremely thrilled that European marketers will have the opportunity to learn more about the links between content, context, community, conversations, customers and what ultimately matters most: conversion and mutual value. Content marketing is not an island but a way to optimize the use of content in a planned way and across silos. It will hopefully, as we saw with social media, further force marketers to focus on relevant information and the customer instead of just isolated channels, short-term tactics and bells and whistles over great experiences and attention for the customers’ intent as we’ve been seeing on the Web for all too long”.
Chief Content Officer showcases content marketers who are stand-outs in the field, focusing on the marketing strategies, process, technologies and tools professionals use to become sophisticated publishers.
“The content revolution is taking off and marketers are beginning to think like publishers,” said Joe Pulizzi, Founder of the Content Marketing Institute and co-author of Get Content Get Customers. “While sophisticated marketers are beginning to embrace this idea, there is a lot of confusion on how to best execute these strategies.”