- J-P De Clerck
A large number of organizations have digital transformation at the top of their agenda for 2018 and beyond. It’s what many surveys tell us,…
A large number of organizations have digital transformation at the top of their agenda for 2018 and beyond. It’s what many surveys tell us,…
After the kick-off keynote by Joe Pulizzi at the recent edition of Content Marketing World in the US and the keynote by Jay Baer,…
Most content marketing strategies and plans fail if there is no buy-in and real engagement across the different levels of the organization. That’s a…
Hubspot and Smart Insights released an eBook about the use of content marketing in Europe. “Driving Content Marketing Success in 2014” provides advice and…
In organizations that rely heavily on content and information to attract, persuade and serve customers, the team that takes care of customer-centric content consists…
Content can serve many goals but customer engagement is always at least an intermediate goal in developing a content plan (a.k.a. “strategy”). Content for…
While many are still trying to get their heads around social media and social business, the digital business challenges already go much further and…
What’s the future of content and content marketing? The good people at Content Crossroads created an infographic ‘offering a quick glimpse into the past,…
We often see a different view on content marketing in Europe than in the US. In The Netherlands and Belgium, for instance, Dutch bloggers…
Storytelling is one of the most powerful ways to breathe life into your brand and often called one of the main components of a…
Although it’s important to have an overall social media policy, sometimes business also need Twitter policies, for instance if there are smaller groups of…
At the Customer Media Conference in Haarlem, The Netherlands, I presented a keynote on content marketing in context. The topic of content in context…
