Social media marketing

Twitter Counter logo
Amsterdam-based Twitter analytics and account promotion service Twitter Counter, which exists since 2008 and claims to be used by millions of individuals and companies (with brands such as YouTube, Netflix and Red Bull) announced it is ceasing operations as per November 5, 2018. What you need to know. Twitter Counter...
Social media and social networks have come a long way since the early days of Facebook and Twitter. Social media marketing has become part of virtually every integrated marketing approach and it's almost impossible to imagine a content marketing strategy without a social content marketing component (commonly known as...
Beware of comparing apples and oranges
According to a blog post of Email Delivered there is a "heated debate inside marketing circles" about what's the best option when it comes to focusing your marketing efforts: social media or email marketing. Although I had promised myself not to rant (well) anymore I can't help but beg you...
The trust B2B buyers place in their professional networks - source IDC via and with LinkedIn - click for full PDF
In case you believed we can forget about social media in marketing and business, here's a wake-up call: according to the latest Social Buying Study from IDC, 75% (!) of B2B buyers "studied social media" to SUPPORT purchase decisions. Even more impressive: 84% of C-level/VP executives in the research also...
Importance of social business 2013
Social business and the use of social media and technologies for marketing (social media marketing) both still have a long way to go, certainly regarding maturity, integration, processes and ROI. However, at the same time the speed of 'social' adoption and of the social/digital reality outpaces the speed of...
Social media monitoring
Social Business is not just about marketing. It’s also about monitoring. Especially during the last six years, companies moved from a “fatalistic attitude” regarding social media (“my competitor is on Facebook, what do I have to do? Well, let’s sign up…”) to a broader consciousness of the "social value." The...
A white paper from Vocus identified 10 key blogging, content marketing and social media metrics. We summarized them and looked at five metrics in-depth. We also added several tips to improve them. Planning your business and marketing strategy requires a full analysis of metrics and KPIs (Key Performance Indicators)...
Good storytelling
Storytelling is one of the most powerful ways to breathe life into your brand and often called one of the main components of a content marketing approach. By giving your products and services an identity by capturing and sharing the stories they really are, you can take your target...
ROI stands for Return on Investment. Period. If we talk about Social Media ROI in this post, we mean the return on investment of the business (predominantly marketing) investments in social channels, networks, strategies and tactics made to achieve predefined goals. The micro-level, the macro-level, the integrated level, the...
Nearly a year ago, Christopher Barger, author of 'The Social Media Strategist' visited us for a social business workshop, focusing on the internal social media processes and the social media team. But looking at some recent research (infographic below), there is a lot to improve… In last year’s social business...
Although it’s important to have an overall social media policy, sometimes business also need Twitter policies, for instance if there are smaller groups of people managing a Twitter account for a specific department, country, blog or any other group of people within the organization that need such an account....
Setting up a report in HootSuite
HootSuite acquires Seesmic. It's probably the news of the day in social media land. There are several reasons to assume HootSuite is going for the corporate social media marketer. HootSuite started out as one of the many social media management tools many years ago. However, the company has been...
Businesses that don't use social media for marketing or customer service reasons now will miss out on business and, worse, actually lose business. Social business and social media are no longer an option. It’s not hype, it’s a fact and here are some good reasons why the time to...
Most companies are aware of the importance of having a social media presence. A recent study, however, has proven once again that a willingness to jump into social networking does not necessarily mean that a company is prepared to handle any potential social media criticism. The Ethical Corporation and Useful...
Sharing personal data with social channels – source MediaPost
Consumers are said to rely more on the advice of their peers and even social connections than on businesses themselves. However, this doesn't mean they trust the social networks themselves when it comes down to sharing their data. Recently, the e-tailing group and MyBuys released some findings from a survey...