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Opinion

"Ad blocking is a consumer right". That's the message you get when visiting the website and Twitter account of Shine, an Israeli 'ad control technology' company that moved from the mobile security space to the ad blocking space with a different model than your usual ad blocker. I wouldn't have...
Data and ethics
We live in the age of the customer and we live in the age of data. I guess there must be a link between both. Of course there is. People like to be valued and served in a way that takes their true needs into account. They like to...
In 2006 Jeanne Bliss published "Chief Customer Officer: Getting Past Lip Service to Passionate Action". Since then she has been helping leadership teams and CCOs (Chief Customer Officers) to find their united voice and become customer leaders. As each business (and each market, customer, context, leader, etc.) is different "finding...