- J-P De Clerck
The end of a year and – amazing coincidence – the beginning of a new year for many is a time to look back…
The end of a year and – amazing coincidence – the beginning of a new year for many is a time to look back…
Content marketing means many things to many people. How we’re asking the wrong questions. A few years ago I wrote a piece on the…
Yesterday afternoon I felt happy. Then I learned my mother has cancer. I broke. I know what it is to be broken. If there’s…
We always have a tendency to estimate the value of something as it exists. Future potential is often ignored because we don’t follow or…
They were dubbed the first social media Olympics ever. And they are. When London 2012 is over, gazillions opinion pieces will be posted with…
According to the IAB Europe AdEx Benchmark Europe 2012, the online advertising market in Europe rose to a total market value of €20.9bn in…
Despite the variety of topics, tactics and speakers, our 2012 Fusion Marketing Experience conference clearly revolved around one theme: marketing is broken. We are…
A (potential) customer wants you to respect him and what he is looking for in every step of his buying journey. He doesn’t want…
Earlier this week, Sharon Flaherty wrote a post for Econsultancy, titled “Want quality content? Produce it in-house”. I bookmarked it, which usually means I…
Many major brands now use Twitter as a channel for customer support. The transparency of Twitter means that you are either there, engaging and…
Jim Ducharme started an interesting conversation last week here about whether or not social media really belonged in the workplace. Jim looked at it…
We all know that social media can be very effective for promoting and marketing brands, but what about it’s effect on your company’s productivity?…
