Integrated marketing

Integrated marketing blog posts with a 100% customer-centric view across channels and tactics.

What if everything you believed about privacy concerns is wrong? Trust in institutions is at an all-time low as the Edelman Trust Barometer 2017 indicated. We've covered some possible implications and findings previously. 84% of US consumers express concern regarding the security of their personally identifiable information Another question to ponder is...
Marketing technology concept
The people at marketing automation software vendor Marketo conducted research to look at 'newer' technologies and what their effect will be for marketers. US marketers are more pessimistic about the impact of new touchpoints on their engagement with customers, with 48% saying they are excited compared to 62% of international...
Professional speaker Bryan Eisenberg
Marketers always had a tendency to optimize for channels, media and the technologies they used. Up until the arrival of tools to optimize for journeys, touchpoints and individual experiences it was hard to do otherwise. Yet, in practice optimizing for technology is still too often the focal point, even as...
Data-driven marketing, in theory, is about better using the flood of customer-related data to integrate and optimize marketing efforts in the age of an empowered consumer and Big Data. What matters most is the optimization of the customer experience, relevance and (perceived) customer value as a driver of business value....
MyersBriggsTypes-by-Jake-Beech-Own-work.-Licensed-under-CC-BY-SA-3.0-via-Wikimedia-Commons
As organizations focus more on customer service, the customer experience and, well, anything that's customer-related, there's also an increasing attention for the psychological dimension of business (workers) and customers. Indeed, we have finally discovered that customers are human beings and that the customer experience, just like anything that touches us,...
CSI and NPS in the Kinepolis marketing and recommendation machine
Kinepolis is a Belgium-based yet internationally active player in the cinema industry. Although that definition is a bit too narrow: launched in 1997, the company is known for its so-called “multiplexes” and it offers more than movies. Kinepolis, with activities in Belgium, France, Spain, Poland and Switzerland, for instance also...
The essential role of customer experience - and the increasing focus on the customer journey - is driving many evolutions in the corporate world and within organizations. Digital marketing transformation is one of them. Digital transformation processes, for instance, nowadays are predominantly led by customer (experience) goals. We see that...
The Internet of Things is affecting virtually all industries, has a tremendous impact on the volume of data and on network traffic (and how we handle them) and is increasingly popular in a consumer context. The IoT is also revolutionizing business operations that are maybe less attractive for consumers but...
Most important elements of the ideal customer experience according to customers in EIU research - via MarketingCharts
Customer expectations are "changing". Customers expect the same customer experience "quality" levels  as they "get" them from the best-in-class, regardless of industry. Higher customer expectations means upping the ante to meet them. That's what everyone tells you - and it's true. Nevertheless, it's key to not lose ourselves in providing...
Starbucks experience map by Little Springs Design as posted by Joyce Hostyn
Enabling great customer experiences and optimizing processes and interactions across all touchpoints in a consistent and human, customer-centric way leads to marketing and business success. And it increasingly revolves around personal, personalized and at the same time connected and integrated approaches. The customer experience is the sum of all contact...