Events Archives

Brian Solis: the Social Business Sessions interview

At the occasion of our Social Business Sessions with Brian Solis and Olivier Blanchard, Belgian Pub magazine and Dutch Marketingfacts interviewed Brian on social business and what he would be speaking about in Antwerp. Part of the first interview has been covered before. Yesterday, Bram Koster and Danny Oosterveer from...

Brian Solis: the value of a Like

In an interview with leading Belgian marketing magazine Pub at the occasion of i-SCOOP's Fusion Marketing Experience "Social Business Sessions with Brian Solis and Olivier Blanchard" in Antwerp, Brian Solis was asked about the main difference between the 'Like' button on Facebook and other direct response triggers. Although it might...

The First Two P’s of Broken Marketing

Despite the variety of topics, tactics and speakers, our 2012 Fusion Marketing Experience conference clearly revolved around one theme: marketing is broken. We are disconnected from our customers and other departments. The word that was most often mentioned: silos. The number one debated topic among the speakers during and...