Data in action Archives

Gianfranco Cuzziol - right - at one of i-SCOOP's events

A (good) data-driven business is a customer-centric business

The days when marketers could make decisions solely based on intuition or gut feeling are over. Nowadays, they must measure everything that matters from the perspective of return and certainly the perspective of the customer. They must base or, at least support, their decisions on data and on prognoses...

Social media and email marketing: relevance is data-driven

When we talk about the combination of email marketing and social media, we often think of sharing tools, redirecting to peer reviews, viral and referral marketing through email, email as a conversation, etc. But there is a lot more to it than just technology, integration, and viral spread. One of...