Providing good customer self-service possibilities is a must. We have all the possibilities to enable it, customers want it and with smart technologies we dispose of the potential to make it more creative, relevant and a differentiating experience.
Several brands have even succeeded in dramatically lowering customer service costs by...
If you’ve been around marketing for a while and especially if you have been around online marketing for some time, you have likely heard in the past people ask if their company really needs a website.
Of course nowadays that question would be seen by the vast majority of us...
