Branding

In March, Harris Interactive conducted a few polls to find out exactly why or why not Americans chose to buy certain brands and products. Remarkable finding: roughly 28% of Americans refuse a certain brand due to the spokesperson. 22% have considered it but have not refused the brand due...

End of last week I posted an article on my personal blog about a recent survey by the American Association of National Advertisers. I would like to share it here as well since I find it more important than ever to think about emotional aspects of communication, marketing and...