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Display advertising on Facebook versus Google: who wins?

Although Facebook and Google are very different platforms, they have common revenue streams: Pay-Per-Click (PPC) advertising whereby contextual relevance, targeting and sharing are essential. With Google AdWords display advertising and text ads, you can...
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Bryan Eisenberg at Fusion Marketing Experience

Succeeding with PPC ads on search and social

At the latest Fusion Marketing Experience conference, Bryan Eisenberg gave a hands-on workshop the second day on optimizing PPC (Pay Per Click) ads. Most examples concerned Google but what @thegrok explained is valid for...
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