• http://www.i-scoop.eu/ J-P De Clerck

    Fully agree, Chris. And, despite some potential overlaps, they’re not thought leaders either, as mentioned in another blog post. Too bad customer advocacy, advocacy of the regular Joe, the untapped potential of the employee advocate and influencership are still so often confused and misused. Thanks for the comment.

  • http://rockthestatusquo.com/ Carrie Morgan

    Love it! If only people would only quit bombarding them with unrelated guest post pitches that suck, requests to “try my social media tool” or “this app would be perfect for you,” and constant requests that only meet their own needs, instead of the influencers.

    Put yourself in their shoes. Build a relationship and GIVE before you even think of asking!