- J-P De Clerck
The March 2018 announcement of the Philips LiFi luminaire offering and Philips LiFi systems solution: what it says and why it matters for the…
The March 2018 announcement of the Philips LiFi luminaire offering and Philips LiFi systems solution: what it says and why it matters for the…
Although it’s still relatively early days and far from everyone agrees on its future, the attention for LiFi (also Li-Fi, short for Light Fidelity)…
It is still early days for LiFi and it will remain a matter of niche applications for quite some time. However, the attention for…
The impact of digital technologies on healthcare is huge. From the digitization of health records (EHR or Electronic Health Records) to new devices aiming…
If you’ve been around marketing for a while and especially if you have been around online marketing for some time, you have likely heard…
It’s a fact: for the first time ever, smartphone sales have outgrown feature phone sales, bringing the mobile and mobility first reality closer and…
Mobile content marketing. Or better: content marketing in a mobile context. It deserves your attention, regardless of the way you use content for several…
Mobile devices play a key role in customer interactions and an increasing number of transactions, including commerce. The rise of mobile has been exponential…
Using QR codes is an easy way to connect with your customers and prospects. However, most of the time they are used from an…
ExactTarget recently released a report, called “Mobile Indepence Day” (guess when they released it). It’s an exhaustive overview of how one significant device in…
More and more it looks like the pundits are right and 2011 will indeed be the year of the smartphone. Smart marketers are taking…
