Tag: Joseph Jaffe

Customer disconnect

The harsh truth about customer focus in the board – time to get real

For many (really many) years now we've been talking about the disconnect with the customer. And the need to reconnect with the customer as the effects of a perfect storm - that's been in...
Customer-centric content marketing

Content marketing: a customer-centric manifesto

Content marketing is not an island. It is part of a bigger picture, aiming to create business value by creating customer value. It takes a customer-centric and integrated approach to succeed in content marketing....
Customer service and contact center

The contact center and customer service – road to business success

The contact center and customer service department as key value creators in a changing economy. The role of contact centers (for service) and customer service departments is shifting towards the center of the organization and...
Intelligent information management customer experience and digital transformation it is all related source

Intelligent information: improving the customer experience

In research and a white paper, conducted by information management professionals organization AIIM, the organization looks at what’s the main focus of customer-centric businesses right now: improving customer service and the customer experience. It's...

Joseph Jaffe: the customer service manifesto

“Never before in the history of business and marketing has customer service been as front and center as it is today”. That’s how Joseph Jaffe’s, Customer Service Manifesto’ starts. Jaffe, published the manifesto “in association...

New marketing and changing media for the empowered consumer

Last week I sat down with Joseph Jaffe at the Deep-C event, organized by MSN Belgium. A conversation with Jaffe, author of “Life After the 30-Second Spot”. For the early digital marketers among us, Joseph's...