Tag: employees

Why digital transformation fails: ignoring staff and stakeholders

There is ample research on the reasons why digital transformation initiatives fail. We'll mention one piece of research below. However, based upon experience and many discussions over the past few years, here is a key...
Engaging employees in content-marketing

Involving your workforce in a customer-centric content culture

In organizations that rely heavily on content and information to attract, persuade and serve customers, the team that takes care of customer-centric content consists of more people than those who are typically and strictly...