Tag: artificial intelligence

Corporate performance management CPM concept

Corporate performance management – the impact and role of AI and new technologies

The face of corporate performance management is changing as new technologies, specifically in the scope of artificial intelligence and advanced data analytics to mine previously untapped corporate data and take future-oriented decisions, meet growing...
Artificial intelligence in sales concept

Artificial intelligence in sales: usage, impact, examples and evolutions

Artificial intelligence (AI) is becoming mainstream in data-driven marketing and rapidly gaining traction in customer service. In this article we look at the usage of artificial intelligence in sales, another customer-facing domain where AI...
Marketing technology concept

The new technologies marketers intend to use

The people at marketing automation software vendor Marketo conducted research to look at 'newer' technologies and what their effect will be for marketers. US marketers are more pessimistic about the impact of new touchpoints on...