Tag: Accenture

Consumer electronics

The consumer electronics market in 2017 and beyond

In many industries initiatives are taken to engage consumers in entirely new ways. Smartphones and other smart devices are key in many of these scenarios, whereby the Internet of Things, data-driven activities and mobility...

The undervalued enabler and accelerator of digital transformation: security

Just as technologies and societal/business evolutions are transforming the ways we organize activities such as marketing and customer service, other important business activities are rapidly impacted as well. This is also the case for...

Mobile data traffic from smartphones soars as smartphone market growth slows

If you think there is a lot of mobile data generated by smartphones, hold on for much more. According to the Ericsson Mobility Report 2016, between 2015 and 2021 there will be a 12X...

Digital transformation: optimizing for the last mile of customer experience

What is the most important moment of truth shaping customer perception in a customer-facing operation or process? Is it when customers first get in touch with your business? Is it in the last mile...
Insurance claim concept

Insurance claims processing: customer experience and digital

The claims process is a key part of the relational and customer experience of Property & Casualty insurance company customers. Yet, at the same time excellent service, follow-up and customer satisfaction regarding the claims...
Device preferences throughout the day - the place of mobile - comScore

Mobile content marketing and content consumption: data and evolutions

Mobile content marketing. Or better: content marketing in a mobile context. It deserves your attention, regardless of the way you use content for several marketing and customer goals. Just look at all those evolutions...
Consumerization is driven by people – are you able to pro-dapt instead of adapt Via Accenture

The business impact of multifunction device consumer adoption

The use of multifunction devices, smartphones and tablets clearly continues to change the way people buy and interact. They also impact the ways we work and contribute to digital transformations as we know them...