Patrick Maes is an authority on commercial performance improvement. As CEO and founding partner of CPI Consulting he helps companies to embed innovative marketing and sales concepts into business models and value propositions.
Patrick has engineered organizational turnarounds in many industries and has a track record of significantly increasing sales results while at the same time reducing costs.
Patrick is an evangelist of Sales 3.0 and the use of fusion marketing and related technologies such as CRM and social/digital toolboxes. He is particularly engaged in the organizational aspects of the changing role of marketing, sales and customer service following the hand-over of much of the traditional sales process to the customer.
He advises CEO’s and business owners on the turning opportunities of the new selling into sales results. You can connect with Patrick on LinkedIn.
At the Content Marketing Conference he will co-host a work session with Tom De Baere on the impact of fusion marketing on the organizational concept of a company.