Social media marketing

Many social media marketing experts claim you can't measure the ROI of social media marketing. That's nonsense and a proof that some so-called social media experts don’t know what ROI is. These days, “social media marketing experts” like to use the acronym ROI for Return On Influence or Return On Interaction. Although those...
Most companies still use conventional “landing pages” of one page, mostly with a form, to acquire leads. These landing pages are important. They are even a ‘must’, as is the correct technology to follow up on the ‘lead’ afterwards throughout the entire conversion process. But no matter how good your...