- J-P De Clerck
According to the Content Marketing Institute report about the usage of content marketing in the UK, 96% of UK B2B marketers tailor their marketing…
According to the Content Marketing Institute report about the usage of content marketing in the UK, 96% of UK B2B marketers tailor their marketing…
The term ‘connected consumer’ pops up on virtually every blog that covers digital marketing. As usual, the danger is that in the end everyone…
You need a content marketing strategy. That’s what everyone tells you. So, why do you need a content marketing strategy and how do you…
In the “2013 Inc. Digital Marketing Survey”, Vocus and Inc. share their findings on the “state of digital marketing for SMBs”. Email marketing plays…
No conversions without people-centricity. No new customers without prospects actually doing what we hope they do. No matter how advanced our marketing automation scenarios,…
You don’t see Belgian marketing companies going to the US every day. Looking at the participation of Belgian marketing automation vendor Selligent at major…
The consolidation in the marketing automation industry keeps shaking up the market. After last year’s series of acquisitions, the latest move is Salesforce.com’s pending…
How great is the cloud where you can connect everything? The ‘open’ spirit where everything nicely gets integrated. An open ecosystem with Salesforce as…
Increasingly, people from all around the world are communicating with one another through social media, sharing their entertainment experiences, and affecting the viewing habits…
Put a bunch of PR professionals in a conference room and you get presentations filled with tweetable data, quotes and cases where content marketing,…
Successful organizations take on an efficient content marketing strategy as a centrepiece of their activities. It’s not an add-on. It’s strategic. Getting buy-in from…
Do you know what executives who know their customers very well and can put them in their shoes better than others, do? They don’t…
