Ardath Albee is one of the smartest B2B marketing and content marketing experts. I've been following her since quite some time and, even if we never met, I guarantee you that with Ardath you just know she’ll bring value to the table, based on experience.
On top of being a...
Everyone says content marketing is not about selling. They’re wrong, Doug Kessler says. Doug is Creative Director and co-founder of UK-based Velocity Partners, a B2B marketing agency with a strong focus on content strategy. Doug is a displaced Yank who started his career at Ogilvy & Mather, New York....
To succeed, content marketing needs to be customer-centric and look at the customer and customer experience from a holistic perspective. The customer experience is and will increasingly be the key contributor to the value of your business and best-in-class content marketing fits in a broader customer experience approach.
Integrated marketing...
