- J-P De Clerck
The consumer is channel-agnostic; yet one. So it’s obvious an integrated digital marketing approach often works and that also goes for an integrated approach…
The consumer is channel-agnostic; yet one. So it’s obvious an integrated digital marketing approach often works and that also goes for an integrated approach…
Econsultancy’s Email Marketing Industry Census 2012 report shows email is still seen as a channel with a good return, with 70% of company respondents…
More and more it looks like the pundits are right and 2011 will indeed be the year of the smartphone. Smart marketers are taking…
An ongoing discussion in the email marketing industry regards whether or not email marketing can be a conversation. The notion that it should be…
What’s in a name? I’ve broken down the word “email” as an acronym to hopefully provide a little inspiration. I chose the words below…
When it comes to technology such as email and the use of email marketing, seniors are far too often overlooked because we assume they…
Monday it was announced that Twitter is rolling out more email notifications. Now you will get an email if someone you follow retweets or…
If you listen to the email marketing industry, you’ll hear the constant refrain about how important it is to segment your email marketing list…
Ed note: This is a guest post from Jordie van Rijn Earlier this year, at FinovateEurope a new email marketing product was launched. Now…
I’m a strong believer in the power of creative subject lines and headlines. I probably spend way too much time on them, even if…
In a white paper, Silverpop, sums up 5 expert tips and tactics for email marketing success. Email marketing is evolving and in a multi-channel…
According to part two of eCircle’s European social media and email marketing dtudy, email and social are a powerful combination for marketers. The study…
