Digital marketing Archives

Steven Woods on buyers and information sources

Steven Woods: social media and content in B2B

Eloqua cofounder and CTO Steven (Steve) Woods wrote a book, Digital Body Language, that explores topics related to demand generation and the current transitions within the marketing profession. He has a great blog (really!) carrying the same name as his book. I asked him to share his thoughts about social...

Getting started with content marketing: Michele Linn’s 7-step plan

Lately we have been writing a lot about the several dimensions and aspects of content in various forms of communication. In this post, Michele Linn, shares a 7-step plan to get started with content marketing. A few years ago, my husband and I were preparing for our daughter's arrival. Like many...

New marketing and changing media for the empowered consumer

Last week I sat down with Joseph Jaffe at the Deep-C event, organized by MSN Belgium. A conversation with Jaffe, author of “Life After the 30-Second Spot”. For the early digital marketers among us, Joseph's book is probably not really an eye-opener. But it sure was for many attending marketers...