Customer service

“Never before in the history of business and marketing has customer service been as front and center as it is today”. That’s how Joseph Jaffe’s, Customer Service Manifesto’ starts. Jaffe, published the manifesto “in association with ‘Flip the Funnel’” (his new book). I went through the manifesto. Here are some...

Today we are using all possible channels to provide customer service to our customers. People increasingly demand 24/24 and 7/7. I don’t mind adding to it that people have inflated expectations and sometimes demands that are exaggerated. We live in a society of instant gratification and, to be honest,...