CRM

The industry still seems to be getting its knickers in a twist over terminology. 'Social CRM' has seemingly been settled on as the de facto term for the utilisation of social media to interact and engage with consumers for mutual value. But the matter is still far from settled. For...

Forrester’s William Band wrote a post about “The Five Old School Fundamentals For CRM Success”. Old school doesn’t equal ‘bad school’ so let’s take a look at Mr. Band’s five fundamentals. You will discover that they still stand, although maybe the link with today’s digital changes and the integration...

Gartner just published a press release in which it outlines the three steps that lead to a succesful CRM strategy. Ed Thompson, vice president and analyst at the research agency says: "A CRM strategy cannot be developed in isolation. It must be relevant and linked to the overall corporate strategy,...