Recently, I had the pleasure to talk with marketing executives at some financial institutions and retail banks in mainland Europe. You might not immediately think “pleasure” when thinking about banks but to me, it really was a pleasure. The reason: during these conversations, I was surprised to see how...
Customer-centric thinking and working is the main driver in all marketing changes, we are going through, including social media marketing, email marketing, etc. Customer-centricity is not some kind of slogan.
It's a necessity for businesses and is achieved through direct and indirect processes of listening, understanding, providing relevance and optimizing...
