- J-P De Clerck
Everything evolves and so does marketing. Today, things evolve faster. The pace of change in the ways we think about marketing goes hand in…
Everything evolves and so does marketing. Today, things evolve faster. The pace of change in the ways we think about marketing goes hand in…
“This is the age of the customer”. “You need to see the world through your customers’ eyes”. Two simple sentences from a video of…
This blog post tells some personal stories and takes you a bit back in time. In case you don’t feel like fully reading it,…
Lee Odden, one of the speakers at Content Marketing World 2012, posted a series of blog posts with interviews about content marketing. The different…
HootSuite acquires Seesmic. It’s probably the news of the day in social media land. There are several reasons to assume HootSuite is going for…
Content marketing ranks high on the agenda of most marketers. Buyers increasingly seek content to inform themselves and prepare their buying journey as surveys…
Are you looking for proof that content marketing is the way to go in B2B marketing? You have it. There are many resources showing…
A while back, I was asked to participate in the creation of a collaborative white paper, initiated by Selligent (for the record: a former…
Content marketers like to use Seth Godin’s saying that ‘Content marketing is the only marketing left’. Content is obviously crucial in marketing. It has…
It’s interesting to see how marketers look more at consent – and intent – in ever more touchpoints and channels. The customer wants to…
An important aspect of setting up a social media marketing strategy is building a team to make the program work, regardless of the scope…
Dr Dave Chaffey is the CEO and Founder of Smart Insights. It’s an apt name since Dave has made it his mission since 1994…
