All good marketing and business is social and collaborative, regardless of goals, tactics and channels. Marketing and business are about connected people. A truly holistic and customer-centric approach is a must. It’s the core message of the Social Marketing Forum community, launched and powered by i-SCOOP.
Started as a successfull platform with a LinkedIn Group, blog and several community and partnership initiatives (Social Marketing Forum, for instance, was the first partner of the European version of the Chief Content Office magazine by the Content Marketing Institute).
As we are consolidating all our websites and activities in an age where everything is connected, in marketing and business, and organizations (finally) start to connect the dots, leading to digital transformations across various functions, silos and departments, the Social Marketing Forum blog will cease to exist in 2015.
However, all blogs will be integrated here (many already are) and, the LinkedIn community, which will be rebranded in 2015, is alive and kicking with almost 4,000 members, including the i-SCOOP team.
Looking for information on social media marketing or social business? Below are a few good pages to start.
- Social business and social media marketing for managers
- Social business guide: context and business dimensions
- Social media marketing: a guide for business
- Social media and connected marketing for the B2B buying journey
- Online communities and social communities: a primer
- Corporate blogging guide: strategy and tips