Hybrid CloudIn the real-time economy, the demand for cloud services keeps growing with the hybrid cloud as the optimal architecture for handling the inevitable complexity of the agile company’s IT infrastructure.

The real-time business requires a strategic cloud approach as the ongoing digitalization creates a new IT paradigm where all IT, logistics and production systems are connected into a real-time network infrastructure.

Research by Experton Group, commissioned by our partner BT Global Services, shows how the real-time economy is happening right now. Respondents realize that without additional investment into the enterprise IT and network infrastructure, higher agility towards the customers and a higher profitability cannot be achieved and executives realize that they will not be able to master the digital transformation towards the real-time economy with their current IT-infrastructure.

Cloud computing is also one of the drivers of the real-time economy. The research found that besides mobile, e-commerce and digital marketing, decision-makers view technical innovations such as UC&C, cloud computing, big data or sensor technologies (think Internet of Things) as some of those key drivers.

The hybrid cloud model: no single cloud deployment is ideal for everyone

Hybrid cloud roadmap - IT optimized within the business by planning backward and building forward
Hybrid cloud roadmap – IT optimized within the business by planning backward and building forward

In the end the real-time economy is all about connectedness and this goes for IT systems as well. In fact, the ‘Real-Time Economy’ research showed that a whopping 94% of respondents believe that the ongoing digitalization creates the mentioned new IT paradigm. From an IT perspective this brings us to a cloud model that incorporates flexible provisioning, on-demand service and resource pooling begins to make increasing sense, especially as higher agility is one of the key drivers in the growing interest regarding cloud services.

However, not all businesses are the same. There is no single cloud deployment model that is ideal for all business needs. Different needs require different cloud deployment models. In light of this complexity, companies should adopt a hybrid cloud architecture that allows for easy integration of distinct cloud infrastructures and services.

How do companies ensure that they adopt a strategic approach to cloud deployment and thus achieve maximum benefit from the latest cloud developments that are mainly driven by the consequences and needs of the real-time economy and at the same time enable it? In a whitepaper, embedded below, “Hybrid Cloud: A Strategic Roadmap” (embedded below), BT Global Services explains how and offers a hands-on roadmap to define a tailored strategy.

Hybrid cloud roadmap - The role of process criticality and data sensitivity
Hybrid cloud roadmap – The role of process criticality and data sensitivity

Business evolutions in the cloud

Below are some of the key cloud developments in the real-time economy as mentioned in the paper. You can also find them in the whitepaper, along with a hands-on roadmap to define your strategy.

The arrival of the real-time economy is one of the core drivers in the increased attention for (hybrid) cloud services.

A list of some aspects of cloud services that appeal more and more to business managers:

  • Business agility: scale capabilities rapidly up and down in line with business need.
  • Employee empowerment: real-time economy trends such as globalization, consumerization, BYOD and social (collaboration) technologies have a profound effect on what employees expect from corporate IT.
  • Flexibility across business ecosystems: collaborating in projects across all possible boundaries is more important than ever in an agile work and even digital workplace context.
  • Big data: while most large companies see the Big Data opportunity, most often in a real-time economy context, few actually benefit from it. An on-demand model makes increasinly sense in that regard.

Top image purchased under license from Shutterstock

Originally posted on and adapted from BT Let’s Talk