About the author

J-P De Clerck

J-P is the founder of i-SCOOP. He's a digital marketing and business consultant with hands-on international experience, proven results and a 100% customer-centric view. J-P is active on the crossroads of marketing, management, customer service, publishing, digital technologies, psychology, media and IT since 1992. Follow him on Twitter via @conversionation of or connect on LinkedIn.