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Kristin Zhivago at the Fusion Marketing Experience Antwerp 2012 – picture by Remy Bergsma

What customers want: the changing buying journey and how to prepare for it

Even in the last few months, customer buying processes have changed. Are you keeping up? How can you make sure you’re keeping up? Buyers are now so savvy and determined that they don’t waste any...
The roadmap to revenue

Road to revenue: feel your customer and facilitate the buy

Revenue Coach Kristin Zhivago, wrote a new book, called “Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy”. She sent me a review copy and when starting to read it,...