Tag: relevance


Digital transformation: when hyper-connected optimization becomes a must

It's been a few years now since we started talking about digital transformation as one of the core drivers in the evolution of organizations in a hyper-connected and increasingly real-time context. Thus far we tried...
The connected consumer

Meet the connected consumer – and reconnect

The term ‘connected consumer’ pops up on virtually every blog that covers digital marketing. As usual, the danger is that in the end everyone talks about something different when using the term. Furthermore, it’s...

The revenge of the neglected child of online marketing: content

These days, the importance of content for interactive marketing and communication is receiving a lot of attention. And I would say: it’s about time, even if the attention for content and content marketing is...