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Optimization

Digital transformation: when hyper-connected optimization becomes a must

It's been a few years now since we started talking about digital transformation as one of the core drivers in the evolution of organizations in a hyper-connected and increasingly real-time context. Thus far we tried...
The connected consumer

Meet the connected consumer – and reconnect

The term ‘connected consumer’ pops up on virtually every blog that covers digital marketing. As usual, the danger is that in the end everyone talks about something different when using the term. Furthermore, it’s...