Tag: intent

Beyond the online marketing campaign mindset

It’s interesting to see how marketers look more at consent - and intent - in ever more touchpoints and channels. The customer wants to be more in control. He wants to be the...
Child

The revenge of the neglected child of online marketing: content

These days, the importance of content for interactive marketing and communication is receiving a lot of attention. And I would say: it’s about time, even if the attention for content and content marketing is...