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Sales prospect selling concept

Prospects want frictionless experiences too – emotions in B2B buying and selling

How do you solve the buying disconnect in B2B and complex buying journeys? For starters by realizing there is a disconnect and that buying AND selling have both become more complex overall. And by...
The roadmap to revenue

Road to revenue: feel your customer and facilitate the buy

Revenue Coach Kristin Zhivago, wrote a new book, called “Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy”. She sent me a review copy and when starting to read it,...