Mobile content marketing. Or better: content marketing in a mobile context. It deserves your attention, regardless of the way you use content for several marketing and customer goals. Just look at all those evolutions...
Excellent customer experiences and relevant touchpoints, across all channels, are rapidly becoming the focal point for smart marketers. Customer satisfaction is not a goal anymore. It is – or should be – a basic...
More and more it looks like the pundits are right and 2011 will indeed be the year of the smartphone. Smart marketers are taking notice and making plans to leverage one of the most...