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Engagement has its rewards in social media

One of the most sought after answers in Social Media is whether or not engagement in social networks such as Twitter or Facebook directly correlates to customer acquisition, retention, and advocacy. Before we can...

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Michael Kahn

Michael Kahn: Twitter from the SEM and content perspective

Michael Kahn's company Performics is a leader in SEM (search engine marketing) and what is now known as performance marketing. In this interview, Michael looks at Twitter from the SEM and content perspective and...

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