Tag: NPS

Forrester customer experience measurement infographic – NPS and CSAT not enough

Customer experience metrics and measurement – beyond CSAT and NPS

On top of being incredibly important, the customer experience is also one of the hottest topics in 2015. Customers, what they expect from businesses and how their behavior has changed are major driver of...
Customer journey infographic by Satmetrix

The customer journey: closing the loop from knowledge to profit

Your customer is on a journey. Is that journey aligned with what you offer across each and every step until the destination is reached and how do you make sure the customer doesn't pick...
User experience

Customer experience and user experience: where they meet

Although there is a big difference between the customer experience and user experience, both are also related. Many techniques and approaches in customer experience management, customer journey mapping, etc. can also be found in...