Tag: Josh Bernoff

Customer-centric content marketing

Content marketing: a customer-centric manifesto

Content marketing is not an island. It is part of a bigger picture, aiming to create business value by creating customer value. It takes a customer-centric and integrated approach to succeed in content marketing....

Turning customer empowerment into action

Customers are more "empowered". How to turn customer empowerment into action. Consumers dispose of more ways to inform themselves, interact and buy when, where and how they want. You don’t really need studies to notice...