Tag: Gartner

When Is social CRM not social CRM?

The industry still seems to be getting its knickers in a twist over terminology. 'Social CRM' has seemingly been settled on as the de facto term for the utilisation of social media to interact...
The cloud

SaaS remains a key driver of growth in the CRM market

For the past four years, the ‘Software as a Service’ or SaaS model (one of the "layers" of the cloud computing model, along with, for instance PaaS or Platform as a Service, IaaS or...