Tag: Gartner

Smartphone sales by operating system – source Gartner

Smartphone sales beat feature phone sales for the first time ever

It's a fact: for the first time ever, smartphone sales have outgrown feature phone sales, bringing the mobile and mobility first reality closer and closer. Along with the recent predictions by Forrester on tablet...
Content marketing in the hype cycle for digital marketing – source Gartner presentation

The great content marketing backlash: should you worry?

The great content marketing backlash. That’s what I have been reading about these last few weeks. Or better: I noticed a never ending stream of opinions about the content marketing backlash in my different...
Social business people business – source Infosys

Social business failure is a choice: speaking a common language

We are warned. Gartner predicts 80% of social business efforts will not achieve intended benefits through 2015. There is a problem with that prediction and the perception it creates. In practice, social business is...