Tag: Forrester

Email deliverability is increasingly a matter of engagement and relevance

In this interview, Mario Marlisa, Channel Relations EMEA at Return Path, shares his views on the email deliverability matter. In case you don't know what the company does: Return Path helps commercial email senders...

Relevance is a priority for email marketers

In its latest ESP (Email Service Provider) report, Forrester Research states there is a renewed focus on email marketing. However, email marketing is also changing and relevance is - more than ever - key. There...