Tag: digital business

Convergence of AI IoT and big data analytics concept

The underestimated impact of the convergence of AI, IoT and big data analytics

How the advancements in several third platform technologies, innovation accelerators and other technologies - and their convergence - drive next generation applications and why and where it matters. For years many of us have been...
Digitization digitalization

Digitization, digitalization and digital transformation: the differences

Recently I heard someone saying he wanted to digitize his business. It sounded weird. The digitization of an entire business: how do you do that? Turn everyone and everything in bits and bytes? Automate...
Customer-centric content marketing

Content marketing: a customer-centric manifesto

Content marketing is not an island. It is part of a bigger picture, aiming to create business value by creating customer value. It takes a customer-centric and integrated approach to succeed in content marketing....
The pressure to be successful and make money in 20 countries - source Global Trends 2014 by Ipsos MOR

I measure my success by the things I own: global trends 2014

"I measure my success by the things I own". Or in other words: I need to be able to buy - and thus earn or get - a lot in order to feel successful....
CIO top priorities – source CIO.com

The evolving role of the CIO in times of transformation and innovation – outlook...

How will the role of the CIO evolve in 2014? The safest bet in making such predictions is saying “the same way it did in 2013”. Evolutions are not bound to calendar years. However,...