Tag: CRM
Customer-centricity and regaining trust essential CRM goals for banks
Atos Origin expertise and the EFMA (European Financial Management & Marketing Association), recently released the results of European research regarding the use of CRM in banks.
The survey found that the Customer Relationship Management...
SaaS remains a key driver of growth in the CRM market
For the past four years, the ‘Software as a Service’ or SaaS model (one of the "layers" of the cloud computing model, along with, for instance PaaS or Platform as a Service, IaaS or...
Contact center challenges: corporate culture
Despite the increasing investments in CRM , many organizations keep struggling with customer relationship management and customer service in a contact center context. In its latest report, ICT integrator and contact center specialist Dimension...
